Marketing in the African Tourism Market

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Marketing in the African Tourism Market

Stay ahead of the competition in the African Tourism Market by understanding and applying sound marketing principles. This course will provide you with an overview of the African Tourism marketing principles so that you can comfortably create a marketing plan and execute it accordingly. We will cover the three main market trends and opportunities, as well as the main marketing strategies used at each step to develop a successful marketing plan.

Topics

  • Understanding the African tourism market: Trends and opportunities.
  • Digital marketing strategies for travel professionals.
  • Social media marketing and influencer collaborations.
  • Branding and storytelling in tourism.
  • Case studies: Successful tourism marketing campaigns in Africa.

Who should attend

  • Recently appointed marketing managers
  • Sales managers and general sales agents in the tourism industry.
  • Marketing officers and market coordinators of tourism companies.
  • Cooperate with tourism company owners.
  • Customer service staff and tour guides.

$150

For 2 weeks (20 Hrs)

enroll now

Platinum Institute of Tourism and Travel Studies.